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	<title>:: gia's blog :: &#187; Movies</title>
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	<link>http://www.giagia.co.uk</link>
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		<title>What&#8217;s Your Favourite Film?</title>
		<link>http://www.giagia.co.uk/2008/09/17/whats-your-favourite-film/</link>
		<comments>http://www.giagia.co.uk/2008/09/17/whats-your-favourite-film/#comments</comments>
		<pubDate>Wed, 17 Sep 2008 15:07:43 +0000</pubDate>
		<dc:creator>giagia</dc:creator>
				<category><![CDATA[Films]]></category>
		<category><![CDATA[Movies]]></category>
		<category><![CDATA[film blogging]]></category>

		<guid isPermaLink="false">http://www.giagia.co.uk/?p=535</guid>
		<description><![CDATA[I&#8217;m helping out with the British Film Institute&#8217;s 75th birthday celebrations. They&#8217;ve asked 75 different &#8216;well-known people&#8217; to nominate one film each, then &#8216;the public&#8217; are able to vote on them. The top 5 will be screened at the BFI from January. Here are a few of the choices: There have been 63 different films [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;m helping out with the British Film Institute&#8217;s 75th birthday celebrations. They&#8217;ve asked 75 different &#8216;well-known people&#8217; to nominate one film each, then &#8216;the public&#8217; are able to vote on them. The top 5 will be screened at the BFI from January. Here are a few of the choices:</p>
<p><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/Y5pgmmH4VoU&#038;hl=en&#038;fs=1"></param><param name="allowFullScreen" value="true"></param><embed src="http://www.youtube.com/v/Y5pgmmH4VoU&#038;hl=en&#038;fs=1" type="application/x-shockwave-flash" allowfullscreen="true" width="425" height="344"></embed></object></p>
<p>There have been 63 different films nominated so <a href="http://www.bfi.org.uk/75/visions_future/vote">get over there and vote</a> for your favourite. You&#8217;ve got til the 30th of September to cast your vote.</p>
<p>Right now the top 10 looks like this:</p>
<p>1. Blade Runner<br />
2. Quadrophenia<br />
3. The Godfather<br />
4. Stalker<br />
5. Pulp Fiction<br />
6. Lawrence of Arabia<br />
7. The Third Man<br />
8. A Matter of Life and Death<br />
9. Singin&#8217; in the Rain<br />
10. Metropolis </p>
<p>If you think that, say, Lawrence of Arabia should be part of the top 5 to be screened instead of Pulp Fiction, then get voting (yea, yea, technically you can only vote once, but if you really care there&#8217;s the old wipe the cache and cookies trick!). The whole current order of the films can be seen <a href="http://www.bfi.org.uk/75/75_years_75_people_63_different_films">here</a>.</p>
<p>Come on, kids, help me out and <a href="http://www.bfi.org.uk/75/visions_future/vote">vote</a>!</p>
]]></content:encoded>
			<wfw:commentRss>http://www.giagia.co.uk/2008/09/17/whats-your-favourite-film/feed/</wfw:commentRss>
		<slash:comments>10</slash:comments>
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		<item>
		<title>X-Files @ Forbidden Planet</title>
		<link>http://www.giagia.co.uk/2008/08/01/x-files-forbidden-planet/</link>
		<comments>http://www.giagia.co.uk/2008/08/01/x-files-forbidden-planet/#comments</comments>
		<pubDate>Fri, 01 Aug 2008 17:19:40 +0000</pubDate>
		<dc:creator>giagia</dc:creator>
				<category><![CDATA[Chris Carter]]></category>
		<category><![CDATA[Films]]></category>
		<category><![CDATA[Frank Spotnitz]]></category>
		<category><![CDATA[Movies]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[X Files]]></category>

		<guid isPermaLink="false">http://www.giagia.co.uk/?p=441</guid>
		<description><![CDATA[X-Files: I Want To Believe producers Chris Carter and Frank Spotnitz did a signing at Forbidden Planet in London on the 31st of July. Fans from all over Europe came to meet them. Here&#8217;s a little taster of what it was like&#8230;]]></description>
			<content:encoded><![CDATA[<p>X-Files: I Want To Believe producers Chris Carter and Frank Spotnitz did a signing at Forbidden Planet in London on the 31st of July. Fans from all over Europe came to meet them. Here&#8217;s a little taster of what it was like&#8230;</p>
<p><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/9ttp0aA5Lgo&#038;hl=en&#038;fs=1"></param><param name="allowFullScreen" value="true"></param><embed src="http://www.youtube.com/v/9ttp0aA5Lgo&#038;hl=en&#038;fs=1" type="application/x-shockwave-flash" allowfullscreen="true" width="425" height="344"></embed></object></p>
]]></content:encoded>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Three Day X-Files Extravaganza</title>
		<link>http://www.giagia.co.uk/2008/07/28/three-day-x-files-extravaganza/</link>
		<comments>http://www.giagia.co.uk/2008/07/28/three-day-x-files-extravaganza/#comments</comments>
		<pubDate>Mon, 28 Jul 2008 17:16:04 +0000</pubDate>
		<dc:creator>giagia</dc:creator>
				<category><![CDATA[Films]]></category>
		<category><![CDATA[Movies]]></category>
		<category><![CDATA[X Files]]></category>
		<category><![CDATA[film blogging]]></category>

		<guid isPermaLink="false">http://www.giagia.co.uk/?p=438</guid>
		<description><![CDATA[I&#8217;m going to be attending all the X-Files events over the next few days in London. In order to let everyone *not* attending get a flavour of what is going on, I&#8217;m going to *try* and film and broadcast live from my mobile. I will be at the Q&#038;A with Frank Spotnitz and Chris Carter [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;m going to be attending all the X-Files events over the next few days in London. In order to let everyone *not* attending get a flavour of what is going on, I&#8217;m going to *try* and film and broadcast <b>live</b> from my mobile. I will be at the <a href="http://hmv.com/hmvweb/navigate.do?pPageID=1080">Q&#038;A with Frank Spotnitz and Chris Carter at HMV</a> tomorrow evening, the premiere is on Wednesday (I&#8217;ve got red carpet access and am guaranteed time with David and Gillian) and on Thursday <a href="http://www.forbiddenplanet.com/Signings.html">Frank and Chris will be doing a signing at Forbidden Planet</a>.</p>
<p>If you want to keep track of what I&#8217;m doing, check back here over the next few days.</p>
<p><object width="425" height="319"><param name="movie" value="http://qik.com/player2.swf?playback=false&#038;polling=true&#038;user=giagia&#038;displayname=giagia&#038;safelink=giagia&#038;userlock=true&#038;username=anonymous&#038;skiplive=true"></param><param name="wmode" value="transparent"></param><param name="allowScriptAccess" value="always" ><embed src="http://qik.com/player2.swf?playback=false&#038;polling=true&#038;user=giagia&#038;displayname=giagia&#038;safelink=giagia&#038;userlock=true&#038;username=anonymous" type="application/x-shockwave-flash" wmode="transparent" width="425" height="319" allowScriptAccess="always"></embed></object><br />
<span id="more-438"></span><br />
Video from the Premiere:<br />
<object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/IVWx3N2A5dE&#038;hl=en&#038;fs=1"></param><param name="allowFullScreen" value="true"></param><embed src="http://www.youtube.com/v/IVWx3N2A5dE&#038;hl=en&#038;fs=1" type="application/x-shockwave-flash" allowfullscreen="true" width="425" height="344"></embed></object></p>
<p>Video from the Forbidden Planet signing:<br />
<object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/9ttp0aA5Lgo&#038;hl=en&#038;fs=1"></param><param name="allowFullScreen" value="true"></param><embed src="http://www.youtube.com/v/9ttp0aA5Lgo&#038;hl=en&#038;fs=1" type="application/x-shockwave-flash" allowfullscreen="true" width="425" height="344"></embed></object></p>
]]></content:encoded>
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		<slash:comments>10</slash:comments>
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		<item>
		<title>LA Film Festival Video</title>
		<link>http://www.giagia.co.uk/2008/07/09/la-film-festival-2/</link>
		<comments>http://www.giagia.co.uk/2008/07/09/la-film-festival-2/#comments</comments>
		<pubDate>Wed, 09 Jul 2008 20:55:30 +0000</pubDate>
		<dc:creator>giagia</dc:creator>
				<category><![CDATA[Films]]></category>
		<category><![CDATA[Movies]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[X Files]]></category>
		<category><![CDATA[film blogging]]></category>

		<guid isPermaLink="false">http://www.giagia.co.uk/?p=435</guid>
		<description><![CDATA[Here are some interviews I did at the X-Files Sneak Peek at the LA Film Festival.]]></description>
			<content:encoded><![CDATA[<p>Here are some interviews I did at the X-Files Sneak Peek at the LA Film Festival.</p>
<p><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/4CdA8ke88dQ&#038;hl=en&#038;fs=1"></param><param name="allowFullScreen" value="true"></param><embed src="http://www.youtube.com/v/4CdA8ke88dQ&#038;hl=en&#038;fs=1" type="application/x-shockwave-flash" allowfullscreen="true" width="425" height="344"></embed></object></p>
]]></content:encoded>
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		<slash:comments>4</slash:comments>
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		<item>
		<title>Influence of Fandom</title>
		<link>http://www.giagia.co.uk/2008/07/08/influence-of-fandom/</link>
		<comments>http://www.giagia.co.uk/2008/07/08/influence-of-fandom/#comments</comments>
		<pubDate>Tue, 08 Jul 2008 11:11:25 +0000</pubDate>
		<dc:creator>giagia</dc:creator>
				<category><![CDATA[Films]]></category>
		<category><![CDATA[Movies]]></category>
		<category><![CDATA[X Files]]></category>

		<guid isPermaLink="false">http://www.giagia.co.uk/?p=432</guid>
		<description><![CDATA[The X-Files fans have had a massive influence on internet fandom- even inventing the whole concept of shipping. It&#8217;s well known that Chris Carter used to trawl the web after episodes aired to find out what the fans were talking about and X-Files writers used names of fans as characters. The relationship between the X-Files, [...]]]></description>
			<content:encoded><![CDATA[<p>The X-Files fans have had a massive influence on <a href="http://fanhistory.com/wiki/X-Files">internet fandom</a>- even inventing the whole concept of <a href="http://en.wikipedia.org/wiki/Shipping_(fandom)">shipping</a>. It&#8217;s well known that Chris Carter used to trawl the web after episodes aired to find out what the fans were talking about and X-Files writers used names of fans as characters. The relationship between the X-Files, its fans and the &#8216;net is unbreakable. <a href="http://www.biglight.com/blog/">Frank Spotnitz&#8217;s blog</a> is so deeply loved by the fans that at the LA Film Festival recently he got a considerably larger cheer when introduced than Chris Carter or even David Duchovny!</p>
<p>The creators of the X-Files have encouraged fan participation since the very beginning. This is why <a href="http://www.giagia.co.uk/?p=407">getting hit with a copyright infringement notice from Fox for hosting an X-Files trailer on my YouTube site</a> irked me so very much. There are thousands upon thousands of X-Files fans all over the world who are doing things that can ONLY help promote the film. Everything from <a href="http://www.flickr.com/photos/giagia/2649329692/">fake film posters</a>, to <a href="http://flickr.com/photos/balakov/2574116800/">Lego I Want To Believe posters</a>, to <a href="http://flickr.com/photos/pamelawynne/2371668901">diorama&#8217;s based on one of the episodes</a>, to the hundreds, thousands of videos on YouTube, to the Gigabytes of fanfic. The internet, creativity and the X-Files go hand in hand.<br />
<span id="more-432"></span><br />
At the LA Film Festival, there was a very interesting exchange on stage when David Duchovny talked about watching a fan-made video on YouTube which influenced him and made his see Mulder and Scully from &#8216;the outside&#8217;.</p>
<p><object width="425" height="350"><param name="movie" value="http://www.youtube.com/v/kgQgFoRQ4E0"></param> <embed src="http://www.youtube.com/v/kgQgFoRQ4E0" type="application/x-shockwave-flash" width="425" height="350"></embed></object></p>
<p>Here is the video they watched.<br />
<object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/M_PdbwRycS0&#038;hl=en&#038;fs=1"></param><param name="allowFullScreen" value="true"></param><embed src="http://www.youtube.com/v/M_PdbwRycS0&#038;hl=en&#038;fs=1" type="application/x-shockwave-flash" allowfullscreen="true" width="425" height="344"></embed></object></p>
<p>I have told Fox about that video and asked that it not be deleted. David Duchovny and Gillian Anderson are mentioning that video in loads of the interviews they are doing for the release of the film. I think it would make Fox look incredibly bad were they to get rid of it for &#8216;copyright infringement&#8217;.</p>
<p>I hope they listen to me.</p>
]]></content:encoded>
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		<slash:comments>13</slash:comments>
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		<item>
		<title>X-Files At The LA Film Festival</title>
		<link>http://www.giagia.co.uk/2008/06/29/x-files-at-the-la-film-festival/</link>
		<comments>http://www.giagia.co.uk/2008/06/29/x-files-at-the-la-film-festival/#comments</comments>
		<pubDate>Sun, 29 Jun 2008 22:29:30 +0000</pubDate>
		<dc:creator>giagia</dc:creator>
				<category><![CDATA[Films]]></category>
		<category><![CDATA[Movies]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[X Files]]></category>
		<category><![CDATA[film blogging]]></category>

		<guid isPermaLink="false">http://www.giagia.co.uk/?p=427</guid>
		<description><![CDATA[First, for TONS of videos, photos, conversation on the X-Files, join Big Light. It&#8217;s for fans, old and new of the X-Files. Now, this video gives an idea of what kind of fun was had by all at the X-Files Sneak Peak at the LAFF. It was made by the lovely Mya. Music: Walking in [...]]]></description>
			<content:encoded><![CDATA[<p>First, for TONS of videos, photos, conversation on the X-Files, join <a href="http://network.biglight.com/">Big Light</a>. It&#8217;s for fans, old and new of the X-Files.</p>
<p>Now, this video gives an idea of what kind of fun was had by all at the X-Files Sneak Peak at the LAFF. It was made by the lovely <a href="http://network.biglight.com/profile/MyaB10to1ucantdancetoit">Mya</a>. Music: <a href="http://en.wikipedia.org/wiki/The_Post-Modern_Prometheus">Walking in Memphis by Cher</a>. (More below the fold)<br />
<embed src="http://static.ning.com/biglightnetwork/widgets/video/flvplayer/flvplayer.swf?v=3.3.7%3A5806" FlashVars="config_url=http%3A%2F%2Fnetwork.biglight.com%2Fvideo%2Fvideo%2FshowPlayerConfig%3Fid%3D2104747%253AVideo%253A43497%26x%3DpyVmwOrSgVj3zXBMNWUDyjs6wYgU17YL&amp;video_smoothing=on&amp;autoplay=off" width="448" height="364" scale="noscale" wmode="transparent" allowScriptAccess="always" allowFullScreen="true" type="application/x-shockwave-flash" pluginspage="http://www.macromedia.com/go/getflashplayer"> </embed> <br /><small><a href="http://network.biglight.com/video/video">Find more videos like this on <em>Big Light</em></a></small><br />
<span id="more-427"></span><br />
The sound is a bit low on this, but put some headphones on to hear&#8230; David Duchovny&#8230; talking to me from stage&#8230; *sigh*  Video by <a href="http://network.biglight.com/profile/Kate">Kate</a>.</p>
<p><embed src="http://static.ning.com/biglightnetwork/widgets/video/flvplayer/flvplayer.swf?v=3.3.7%3A5806" FlashVars="config_url=http%3A%2F%2Fnetwork.biglight.com%2Fvideo%2Fvideo%2FshowPlayerConfig%3Fid%3D2104747%253AVideo%253A41311%26x%3DpyVmwOrSgVj3zXBMNWUDyjs6wYgU17YL&amp;video_smoothing=on&amp;autoplay=off" width="448" height="364" scale="noscale" wmode="transparent" allowScriptAccess="always" allowFullScreen="true" type="application/x-shockwave-flash" pluginspage="http://www.macromedia.com/go/getflashplayer"> </embed> <br /><small><a href="http://network.biglight.com/video/video">Find more videos like this on <em>Big Light</em></a></small></p>
]]></content:encoded>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Emaciated Man</title>
		<link>http://www.giagia.co.uk/2008/06/25/emaciated-man/</link>
		<comments>http://www.giagia.co.uk/2008/06/25/emaciated-man/#comments</comments>
		<pubDate>Wed, 25 Jun 2008 17:11:34 +0000</pubDate>
		<dc:creator>giagia</dc:creator>
				<category><![CDATA[Films]]></category>
		<category><![CDATA[Movies]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://www.giagia.co.uk/?p=420</guid>
		<description><![CDATA[My lovely friend John has written a short film. Please watch it, then click through to Virgin Media Shorts and vote for it. UPDATE: John&#8217;s film is through to the next round! Thanks to everyone who viewed, rated and commented!!]]></description>
			<content:encoded><![CDATA[<p>My lovely friend John has written a short film. Please watch it, then <a href="http://www.virginmediashorts.co.uk/film/1612819747">click through to Virgin Media Shorts</a> and vote for it.</p>
<p><embed src="http://services.brightcove.com/services/viewer/federated_f9/1454929029?isVid=1&#038;publisherID=1418431306" bgcolor="#FFFFFF" flashVars="videoId=1612819747&#038;linkBaseURL=http://www.virginmediashorts.co.uk/film/1612819747&#038;playerID=1454929029&#038;servicesURL=http://services.brightcove.com/services&#038;cdnURL=http://admin.brightcove.com&#038;domain=embed&#038;autoStart=false&#038;" base="http://admin.brightcove.com" name="flashObj" width="400" height="339" seamlesstabbing="false" type="application/x-shockwave-flash" allowFullScreen="true" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed></p>
<p>UPDATE: John&#8217;s film is through to the next round! Thanks to everyone who viewed, rated and commented!!</p>
]]></content:encoded>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>More LA Film Festival</title>
		<link>http://www.giagia.co.uk/2008/06/22/more-la-film-festival/</link>
		<comments>http://www.giagia.co.uk/2008/06/22/more-la-film-festival/#comments</comments>
		<pubDate>Sun, 22 Jun 2008 16:35:34 +0000</pubDate>
		<dc:creator>giagia</dc:creator>
				<category><![CDATA[Films]]></category>
		<category><![CDATA[Movies]]></category>
		<category><![CDATA[X Files]]></category>

		<guid isPermaLink="false">http://www.giagia.co.uk/?p=412</guid>
		<description><![CDATA[Again this is on Vimeo because YouTube is acting up again. Sorry to those of you who can&#8217;t see it. At the bottom right of the page there is a &#8216;download QuickTime version&#8217; link. If that helps. X-Files LA FILM FESTIVAL/X-Philes Dinner from giagia on Vimeo.]]></description>
			<content:encoded><![CDATA[<p>Again this is on Vimeo because YouTube is acting up again. Sorry to those of you who can&#8217;t see it. At the bottom right of the page there is a &#8216;download QuickTime version&#8217; link. If that helps.</p>
<p><object width="400" height="300"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="movie" value="http://www.vimeo.com/moogaloop.swf?clip_id=1213598&amp;server=www.vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" /><embed src="http://www.vimeo.com/moogaloop.swf?clip_id=1213598&amp;server=www.vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="400" height="300"></embed></object><br /><a href="http://www.vimeo.com/1213598?pg=embed&#038;sec=1213598">X-Files LA FILM FESTIVAL/X-Philes Dinner</a> from <a href="http://www.vimeo.com/giagia?pg=embed&#038;sec=1213598">giagia</a> on <a href="http://vimeo.com?pg=embed&#038;sec=1213598">Vimeo</a>.</p>
]]></content:encoded>
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		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>LA Film Festival</title>
		<link>http://www.giagia.co.uk/2008/06/20/la-film-festival/</link>
		<comments>http://www.giagia.co.uk/2008/06/20/la-film-festival/#comments</comments>
		<pubDate>Fri, 20 Jun 2008 22:54:07 +0000</pubDate>
		<dc:creator>giagia</dc:creator>
				<category><![CDATA[Films]]></category>
		<category><![CDATA[Movies]]></category>
		<category><![CDATA[X Files]]></category>
		<category><![CDATA[film blogging]]></category>

		<guid isPermaLink="false">http://www.giagia.co.uk/?p=410</guid>
		<description><![CDATA[YouTube was acting up on me which is why I put the vid on Vimeo. YouTube seems to be working OK now though&#8230; I&#8217;ll put the Vimeo one below the fold in case it freaks out again. X-Files:I Want To Believe LA FILM FEST from giagia on Vimeo.]]></description>
			<content:encoded><![CDATA[<p>YouTube was acting up on me which is why I put the vid on Vimeo. YouTube seems to be working OK now though&#8230; I&#8217;ll put the Vimeo one below the fold in case it freaks out again.</p>
<p><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/pBVc9xxnqII&#038;hl=en"></param><embed src="http://www.youtube.com/v/pBVc9xxnqII&#038;hl=en" type="application/x-shockwave-flash" width="425" height="344"></embed></object></p>
<p><span id="more-410"></span></p>
<p><object width="400" height="300"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="movie" value="http://www.vimeo.com/moogaloop.swf?clip_id=1207770&amp;server=www.vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" /><embed src="http://www.vimeo.com/moogaloop.swf?clip_id=1207770&amp;server=www.vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="400" height="300"></embed></object><br /><a href="http://www.vimeo.com/1207770?pg=embed&#038;sec=1207770">X-Files:I Want To Believe LA FILM FEST</a> from <a href="http://www.vimeo.com/giagia?pg=embed&#038;sec=1207770">giagia</a> on <a href="http://vimeo.com?pg=embed&#038;sec=1207770">Vimeo</a>.</p>
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		<title>Movie Marketing vs The Lawyers</title>
		<link>http://www.giagia.co.uk/2008/06/16/movie-marketing-vs-the-lawyers/</link>
		<comments>http://www.giagia.co.uk/2008/06/16/movie-marketing-vs-the-lawyers/#comments</comments>
		<pubDate>Mon, 16 Jun 2008 13:20:29 +0000</pubDate>
		<dc:creator>giagia</dc:creator>
				<category><![CDATA[Films]]></category>
		<category><![CDATA[Movies]]></category>
		<category><![CDATA[X Files]]></category>
		<category><![CDATA[film blogging]]></category>

		<guid isPermaLink="false">http://www.giagia.co.uk/?p=407</guid>
		<description><![CDATA[Anyone who does online marketing work for a media behemoth knows that &#8216;the online copyright issue&#8217; is an endless source of frustration. I&#8217;m working with Fox on X-Files: I Want To Believe doing online marketing and promotion. As a geek film fan, working on films that you love is just the best thing in the [...]]]></description>
			<content:encoded><![CDATA[<p>Anyone who does online marketing work for a media behemoth knows that &#8216;the online copyright issue&#8217; is an endless source of frustration. I&#8217;m working with Fox on <a href="http://www.xfiles.com">X-Files: I Want To Believe</a> doing online marketing and promotion. As a geek film fan, working on films that you love is just the best thing in the world&#8230; except for the meddling of the legal departments.</p>
<p>Last week, I received a copyright infringement notice from Google because I have the X-Files <a href="http://www.youtube.com/watch?v=q7TNINZ_Q78">teaser trailer</a> on my YouTube account. I am working for Fox, to promote a Fox film and I got served with a copyright infringement notice.<br />
<span id="more-407"></span><br />
OK, so Fox&#8217;s legal department didn&#8217;t know I&#8217;m working for Fox, therefore I was treated like &#8216;any old schmo&#8217;. They reported me to Google, Google told me they were removing the trailer. Unlike &#8216;any old schmo&#8217; I was able to get in touch with Fox and was put on a whitelist to protect my account. Fine.</p>
<p>The <a href="http://www.youtube.com/watch?v=q7TNINZ_Q78">X-Files trailer</a> in my account has had over 160,000 views. It&#8217;s the most popular one on YouTube. A quick guesstimate, however, is that there have been 300,000 views of both the X-Files teaser and <a href="http://www.youtube.com/watch?v=mbeJ_fFnzqU">the new theatrical trailer</a> on all of the YouTube accounts hosting them. That&#8217;s coming up to half a million views of the X-Files trailers. All of them on &#8216;unofficial&#8217; YouTube accounts.</p>
<p>The demographics available on the teaser trailer in my account:</p>
<p>68% of viewers are male<br />
32% female<br />
23% are 35-45 years old<br />
19% are under 18<br />
18% are 25-35<br />
17% are 18-25<br />
16% are 45-55<br />
7% are over 55</p>
<p>45% of the views have come directly from within YouTube<br />
55% have come from either embedded players or external links</p>
<p>I&#8217;m going to assume that the statistics for the trailer are the same on everyone else&#8217;s channel. First, that means that the trailer is reaching *exactly* the gender and age demographics that the film industry goes after for a sci-fi, action, thriller. It also means that over half of the views are coming from OUTSIDE YouTube- on blogs and websites which have embedded the trailer. By allowing huge numbers of people to host the trailer on their own YouTube channels, and allowing the trailer to be embedded, it is reaching far more people than from inside YouTube. Also, people viewing it within YouTube are *looking* for it, the people viewing it from outside YouTube are more than likely not searching for it, instead are watching it at one of their regular sites.</p>
<p>So, what might the rationale be for Fox&#8217;s legal department to attempt to remove the trailer from YouTube?</p>
<p>1. Maybe they think that Fox should have its own &#8216;official channel&#8217; and all views should be through that. Well, they *do* have an <a href="http://www.youtube.com/user/FoxMovies">official channel</a> except, they only put the X-Files theatrical trailer up 3 days ago *and* they labeled it wrong:</p>
<p><img src="http://www.giagia.co.uk/images/photos/2008/06/foxyoutube.jpg"></p>
<p>Consequently, they&#8217;ve got a low rating and a comments page filled with things like:<br />
&#8220;this is the x files u noob&#8221;<br />
&#8220;WTF THIS ISNT THE HAPPENING RETARD&#8221;<br />
&#8220;whos the stupid fuck who posted this,such fucking ignornace that i want to kill myself﻿&#8221;<br />
&#8220;It&#8217;s the X-files 2 trailer, not the Happening&#8230; Be more professional, you are representing your studio on You Tube.&#8221;</p>
<p>And so on.</p>
<p>It&#8217;s got 25,000 views, but I suspect 100% of the viewers were expecting to see a trailer for The Happening, not the X-Files. Hence the negativity in the comments. What&#8217;s most interesting to me is that it&#8217;s been three days, yet they&#8217;ve not fixed it. </p>
<p>2. Maybe they think that they are losing money by allowing users to host the trailer on their YouTube accounts. Fair enough, they want to earn some money, they are a business after all. Well&#8230;</p>
<p><strong>Number one</strong>, they need to sort out their official channels first (see above).<br />
<strong>Number two</strong>, they need to accept that official channels get fewer views (They do, trust me. People would rather embed a video hosted by &#8216;any old schmo&#8217; than the film studio. Why? That&#8217;s an essay in itself.).<br />
<strong>Number three</strong>, <a href="http://www.giagia.co.uk/?p=160">restricting people from using your stuff in YouTube isn&#8217;t going to stop them from putting it online anyway</a>.</p>
<p>If a person has an X-Files trailer on their YouTube account and has AdSense, the likelihood of them earning any <b>real</b> money is minuscule. Very few people earn decent money from AdSense. But let&#8217;s say like <a href="http://gawker.com/374265/im-a-web-celebrity-am-i-rich-yet">Break A Leg</a> (thanks for the info, <a href="http://www.futurescape.co.uk/">Colin</a>!) someone gets 2 million views of the X-Files trailer on their YouTube account and earns $1600. That&#8217;s enough money to keep an X-Files fan college student in beer for a while at least.</p>
<p>That works out to be $.80 per 1,000 views. Let&#8217;s say that only 1% of the people who watch the trailer end up going to see the film. The film industry earns about $6 per person going to the cinema. That works out to be $60 per 1,000 trailer views on YouTube that Fox earns from ticket sales. So, is Fox more interested in earning $0.80 from AdSense or $60.00 from ticket sales? </p>
<p>Surely, they should be spending time and money thinking of ways to encourage *more* views of the trailer and encourage *more* people to go to the cinema rather than spending that money on the wages of their employees who trawl around YouTube and issuing copyright infringement notices day in and day out removing their own promotional material, making people angry and not earning them any friends.</p>
<p>When TV audience figures are down which affects the number of people viewing TV ads, when the cost of marketing films is going up (because they WASTE huge amount of money imo), does it honestly make sense to try and prevent the number of people seeing the trailers advertising your films? That is what&#8217;s going on here. They can try and spin it to say that it&#8217;s &#8216;copyright infringement&#8217;, but in reality it&#8217;s just shooting themselves in the foot.</p>
<p>Of course, I&#8217;m not the only one who has received copyright infringement notices &#8211; loads of X-Philes have and not only on YouTube. Some have had their YouTube accounts closed because they had committed the terrible crime of making &#8216;fan videos&#8217; of the X-Files (clips from the programme cut to music). One of them had over 300,000 views. 300,000. That&#8217;s a lot of people interested in a Mulder and Scully shippers video&#8230; And now, it&#8217;s gone&#8230; along with all of those thousands upon thousands of people who would have stumbled upon that video and thought, &#8216;The X-Files, I loved that show! I wonder what&#8217;s going on with the X-Files now&#8230;?&#8217;</p>
<p>Whereas I think it&#8217;s perfectly acceptable for studios to remove full films and programmes from the web (though I honestly don&#8217;t think they are losing any money to people who would be satisfied watching a small, pixelated version of a tv show divided up into 10 minute chunks on YouTube, I mean, that viewer isn&#8217;t going to be buying a DVD anyway&#8230; but&#8230; I&#8217;ll give that one to them cos of bit torrents), but to go after people for copyright infringement of PROMOTIONAL MATERIAL is stupid. Equally, going after people for fan-made music videos is stupid as it&#8217;s &#8220;PROMOTIONAL MATERIAL&#8221; of another kind.</p>
<p>The X-Files is a brand. Fox needs that &#8216;brand&#8217; to be spread as far and as wide as possible within the next month. Attempting to restrict that because of ill-thought-out financial reasons will hurt their ticket sales.</p>
<p>Come on Fox, sort out your legal department and quick.</p>
<p>*EDIT* Fox&#8217;s official YouTube channel has now re-labeled the trailer as the X-Files. </p>
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